In September 2008, DL1961 Premium Denim launched in New York City with a mission to create “the perfect fitting jeans”. The line is crafted exclusively with XFIT LYCRA® denim- a fabric that not only molds to each individual’s body but boasts 90% shape retention. XFIT LYCRA® means the end to jeans that sag, bag and lose their shape.

Because of this unparalleled fit concept, DL1961 Premium Denim’s popularity has been on an upward trajectory since its inception. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of celebrities and trendsetters alike. DL1961 now showcases more than 100 styles in various colours, weights, washes and textures and are currently sold in over 1200 stores worldwide.

Introducing jeans that stay true to your shape for the long run. Made with revolutionary 4-way stretch technology fabric that adapts to your unique body shape to give custom fit and comfort.